Community Partnership School

Community Partnership School

Online Marketing Manager

Project Goal(s)

The Online Marketing Manager will work to increase the number of community partners (i.e. volunteers, donors, families, agencies, and board members) that assist in executing the mission of the school through online media tools, in order to ensure a high-quality and affordable education for CPS’s students.

Agency Information

Website www.cpsphilly.org

Agency Mission Meet talent with opportunity by providing pre-kindergarten and elementary age children from low-wealth, low-income backgrounds in North Central Philadelphia with a high-quality, affordable education that prepares them for lifelong success and strengthens the communities to which they belong.

Address 1936 N. Judson Street; Philadelphia, PA 19121

Total number of Agency Staff Members 20

Agency Budget $1.5 million

Community Need

Please state in measurable and quantifiable terms the specific community need that the Philly Fellow will address

North Central Philadelphia is an under-resourced urban community struggling with high unemployment, crime, and poverty rates. Approximately 77,000 residents live in the community covering 4.5 square miles within zip codes 19121 and 19132. Most families live in poverty or financial hardship, with the average household income under $18,000 a year. 66% of residents lack a high school diploma, and 96% lack a college degree. Unfortunately, in this neighborhood, public schools are overcrowded, under-resourced and under-performing. For example, at nearby William Dick School (the closest elementary school for many CPS families), over 80% of third graders score below grade level both in math and in reading. Because of the lack of quality schools, students are less likely to graduate from high school and attend college, and are more likely to be incarcerated and live in poverty. In fact, the correlation between education and incarceration is so strong that Arizona determines the number of prison beds needed based on 3rd grade reading test scores. By working with Community Partnership School and strengthening its capacity, the Philly Fellow will be meeting the critical need for increased access to high-quality education options in North Central Philadelphia, and, in turn, breaking the cycle of generational poverty.

Describe how your agency addresses this need, and how the new capacity created by this fellow will help alleviate the problem

Community Partnership School seeks to address poverty in North Central Philadelphia by providing a transformative elementary education to low-income, low-wealth children. Our goal is to broaden students’ education options, so that after graduation from CPS, they are prepared for the region’s best and most rigorous middle schools. Further, we aspire to have a wider impact as a working model for urban education reform that could be adapted elsewhere. As a non-tuition-driven independent school serving low-income students, the success of Community Partnership School’s fundraising, marketing, and communication efforts are crucial to the school’s operation. 95% of the school’s annual revenue comes from private fundraising, with the remaining 5% coming from tuition. The Philly Fellow will be instrumental in increasing the capacity of the school’s development office, with a focus on improving engagement with donors and constituents, particularly online and through social media.

Describe the level of community involvement in the fellow’s project

The Fellow will frequently collaborate with various segments of the CPS community, including volunteers, teachers, administration, students, families, Board members, and supporters, as well as with partner organizations in the surrounding area.

Job Description

Please outline in list form the fellow's duties and responsibilities

The Online Marketing Manager will:

Manage Community Partnership School’s online marketing efforts, including:

- Regularly communicating with teachers and visiting classrooms for web content

- Posting engaging updates to organization’s Facebook page 3-5 times a week

- Creating and posting engaging updates to organization website twice a week

- Researching and implementing strategies to increase web traffic

- Creating and distributing quarterly e-newsletters

- Coordinating online giving campaigns throughout the year

Create and sustain an online marketing/social media internship program, including:

- Researching, identifying, and building successful relationships with university partners

- Recruiting and training social media/online marketing interns during the fellowship

- Building infrastructure so that CPS can continue to recruit and manage social media/online marketing interns at the conclusion of the fellowship.

Assist in the design/publication/writing of communication materials (ex: invitations, flyers, solicitation letters, etc.)

Brainstorm and implement new communication projects with development team.

Manage Community Partnership School’s Volunteer Program, including:

- Posting CPS volunteer opportunities online

- Matching and scheduling volunteers with specific classrooms

- Maintaining and updating volunteer manual

- Conducting bi-annual volunteer orientations

Assist the development office in additional fundraising, communications, and administrative projects, as needed and time allows, including: database entry, grantwriting and foundation research, mailings, preparing information packets, etc.

Please outline in list form the skills/qualifications a fellow should have to succeed in the position

• Excellent verbal and written communication skills

• Ability to convey information clearly to various constituencies

• Strong organizational skills with the ability to manage multiple priorities and projects simultaneously

• Highly skilled at appropriating web-based/ electronic tools and applications

• Demonstrated commitment to diversity and social justice

• Optional skills that are a plus: experience with Microsoft Publisher or other desktop publishing software, photography, web/graphic design skills.

Please describe your agency's plan to orient and train the fellow

The Fellow will spend his/her first two weeks on the job training with the Director of Development. In late August and early September, the Fellow will participate in orientation activities scheduled for all new staff members, as well as the regular pre-school faculty/staff meetings. CPS encourages development staff to pursue additional professional development opportunities throughout the year through groups such as the Association of Fundraising Professionals, and the La-Salle Non Profit Center.

Name and title of the fellow's immediate supervisor

Carol Hill; Director of Development

Please briefly describe plans for supervision of fellow

The Fellow will regularly and closely collaborate with his/her colleagues in the development office. The Fellow will take part in the development team’s weekly meetings to discuss, strategize, and implement projects. Additional one-on-one meetings with the supervisor will take place at least once a month, and more often if/as needed.

Will fellow be working at the same address listed above? Yes

Will the fellow have their own…

Office? Fellow will share Desk? Fellow will share Computer? Fellow will have their own

Please approximate the percentage of time the fellow will work…

Independently 50%

As a team member in a group setting 25%

As a team leader in a group setting 25%

Will the fellow be expected to travel as part of the position? No

If so, how often and where?

Will the fellow need the following to carry out the position…

A driver’s license? No

Their own car? No